Sizzler Is Cooking Up A Nostalgia-Based Comeback

The California-based company has struggled, notably during the epidemic when indoor eating was banned nationwide, but it's not ready to go.

Sizzler is reviving its heritage as a family-friendly restaurant with high-end alternatives at moderate prices.

On slate will update the menu and interior décor, but nothing major. Sizzler knows what has made them successful and stand out over 65 years.

 Steaks will remain the mainstay, although they may be modernized for current tastes. The enormous salad bar, which Sizzler pioneered, will also return.

In advertising, Sizzler is hiring Jodie Sweetin, who played Stephanie Tanner on "Full House" and "Fuller House" and featured in restaurant advertisements early in her career.

Today, Sizzler doesn't evoke innovation. However, Del's Sizzler Family Steakhouse pioneered fast-casual eateries by integrating previously unheard-of components.

Many chains and one-time eateries use this strategy. That salad bar was innovative and popular with ladies.

Sizzler's inventions were adopted by rivals. Salad bars proliferated in the 1970s and 80s, counter service became more popular, and Sizzler competed with inexpensive steakhouses nationwide.

Sizzler hopes to reclaim consumers it lost over time. Many 1980s-built eateries will be restored during the next five to six years. Sizzler is renewing its brand, so menu adjustments will happen sooner.

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